The InfoWell

28 July 2008

4 Strategies to Slingshot Your Website Traffic

Posted by Daniel Hatcher under: Business .

The number one thing most Internet marketers need is traffic. Without traffic how would you make any sales? It doesn’t matter how great your website is. You could have the best headline and ad copy in the world, but without a sufficient amount of traffic you will not do very well. This article is going to reveal simple strategies that can be put into effect immediately. These are proven methods for getting targeted traffic flowing to your site.

Write articles. This is an often underutilized method of traffic generation, especially by internet marketing beginners, that does more than just bring traffic to your website. It positions you as an expert and builds trust in your prospects’ minds. The value of this is often underestimated. People have to trust you or value your opinion if they are going to order from you or join your “team.” People will pass you by if they don’t first feel comfortable with you and respect your opinions. Submitting articles is a great way to “break the ice”.

Here is what to do. Write a bunch of articles relating to your particular marketa and submit two articles per week to major article sites. Located at the bottom of each article is an area that is cajjed the “resource” area. In the resource area you are allowed to include a signature or “bio”. Only in the resource are are you allowed to include links to your website. If you write an article of value, readers will click the link and be taken to your website. This is why it is extremely important to provide useful, high quality information. People will only want to visit your website if you give them something of value first.

Exchange links with popular sites. This method works on several levels. First of all, you will get traffic through your links that are posted on other sites. Also, as additional websites link to yours, your search engine rankings begin to rise. This can be a major source of traffic. Showing up on the first page in major search engines can bring you thousands of visitors per month.

Here is how to get links to your site. Find sites that are similar in theme to your website. Inquire about the possibility of doing a link exchange with you. In your communications with them, paste a link to their page that you are displaying on your website. Now the ball is in their court. They will do one of two things, either accept your offer or not. If they refuse to do an exchange with you remove their link from your site.

Use Pay Per Click advertising. Although Pay Per Click costs money, it can be a very good way to drive targeted traffic to your site. If you select your keywords with care and make proper bidding choices it can be a very cost effective and useful tool to add to your marketing plan. Google Adwords and Overture are the two top Pay Per Click companies. However, Yahoo and MSN offer pay per click advertising as well, often for less cost per click than the “big guys.” To get the most out of Pay Per Click advertising you need to be armed with at least a bit of knowledge on the subject. I suggest buying a book or ebook on the in’s and out’s of pay per click advertising before starting a campaign.

Submit videos to video sites such as Youtube. Videos are one of the best ways to “get the word out” about your website. They can also be made with no more equipment than a small digital camera with a “movie mode” or an inexpensive webcam. Processing your short movie (adding titles, music and basic editing) can be done using a free video editing program that is part of your Windows operating system.

Here is what to do. Make a video about your product or opportunity. Upload your video to Youtube and give it a catchy title and description based on it’s content. There are some things you can do with the title and description to make sure that it is seen by as many people as possible. For instance, make sure to do some keyword research and use those keywords or “tags” that laser target the audience that you want to reach. I could go on about that but that is a subject for another article. For now, learn from others that are already on Youtube. Take a look at the descriptions and tags on highly viewed videos and “learn” from them!

While any one of the traffic generation strategies above can make a major difference, I suggest using all of them combined. This will give you the most traffic possible in the shortest amount of time. The more effort you put into the tactics provided in this article the more they will work for you.

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